SG.CO — Simplifying success for freelancers
& start-ups
At SG.CO, we specialise in empowering freelancers and startups to overcome challenges and thrive in the competitive world of design. With our meticulously crafted branding templates and educational resources, we simplify the branding process, helping you look and feel like a professional from day one…
Rooted in Experience Driven by Simplicity
At SelwynGoodman, we’ve walked the same path as our audience — facing the doubt, overwhelm, and noise of trying to build something meaningful from scratch. We know what it feels like to juggle deadlines, wrestle with design tools, and question whether your work is “good enough.” That’s exactly why we created SG.CO. A brand built to remove complexity and inject clarity into your creative process.
We believe branding shouldn’t be reserved for big budgets or big agencies. It should be accessible, empowering, and educational. Whether you're an aspiring freelancer or a growing startup, our products are crafted to feel like your in-house design partner. Sharp, refined, and strategic.
Trusted by creatives in over 30+ countries — helping more than 1,000 entrepreneurs present with confidence.
Meet the Founder
Selwyn Goodman is the Designer and Founder of SG.CO. Based in the UK, he brings over 8 years of experience in logo design, brand strategy, and product design, with a strong focus on modern, geometric marks and minimalist aesthetics.
A perfectionist by nature, Selwyn puts careful thought and precision into every product — each template is designed to simplify the branding process while maintaining the highest quality standards. The aim is to equip freelancers and startups with expertly crafted tools that make creating standout, professional brands simple and inspiring.